THE ACHIEVER ACCOUNT IS A PRODUCT AIMED PRIMARILY AT STUDENTS AND PEOPLE STARTING THEIR FIRST JOBS. WE HANDED OUT FRIDGE MAGNETS TO STUDENTS WHO OPENED AN ACHIEVER ACCOUNT. ON THE MAGNET WE HAD A DECAL OF AN OPULENT FRIDGE INTERIOR. THIS DECAL PROVIDES AN OPTICAL ILLUSION THAT MAKES IT APPEAR AS IF A STUDENT’S FRIDGE IS FULL OF DELICACIES AND EXPENSIVE ITEMS, WHICH STANDS IN STARK CONTRAST TO THE CONTENTS OF A TYPICAL STUDENT’S FRIDGE. THE MAGNET ACTS AS A POWERFUL INCENTIVE TO ‘GET THERE’. MUZI KUZWAYO/ MUZI.KUZWAYO@TBWA.CO.ZA T\ +27 11 322 3200 S\ 51 WIERDA ROAD WEST P\ TBWA\HUNT\LASCARIS - JOHANNESBURG F\ +27 11 784 6007 WIERDA VALLEY P. O. BOX 785203 SANDTON SANDTON 2196 2146